Boystown Family Care, Australia's largest children's charity, provides support and help to 500,000 young people and families every year. Its fundraising division, Boystown Lotteries, is responsible for generating the millions of dollars needed to finance the support and assistance programs run by Boystown every year. Tracy Adams, General Manager, Boystown Lotteries says, "With over one million records on our central database we are constantly seeking ways to minimise costs and maximise returns. Direct marketing is our primary promotional medium; therefore, our database is our lifeline." Constantly striving to improve the quality and integrity of their database, Boystown looked to Hopewiser for help. Hopewiser supplied them with exactly what they were looking for a compatible and easily integrated software solution that produced immediate results; backed up by exceptional service. Tracy has also found that ATLAS has contributed to reducing wastage and return-to-sender mail that represents a significant cost saving to the organisation. Within one week of implementing ATLAS on-line, productivity gains were evident with staff finding data entry simple, efficient and fast. "Hopewiser have worked hard to help us increase our address match rates to a level where we can maximise our savings and minimise our costs both now and in the future. At the same time they have helped us achieve some real productivity gains through their quality products and exceptional service", says Tracy. "We view our relationship with Hopewiser like a partnership."