Hopewiser joined the Australian Direct Marketing Association (ADMA) in November 2001. ADMA is a national non-profit organisation and represents a vast array of organisations, including some of the world's largest multinationals, who market their products and services directly to consumers and businesses via the telephone, direct-response television and radio, print media such as catalogues, magazines, newspapers and addressed mail, the Internet and other new interactive media.

Serving the industry since 1966, ADMA is dedicated to furthering the growth of information based and data-driven marketing. "Hopewiser's acceptance into ADMA again demonstrates our commitment to excellence and quality in the Australian market place." Concurs Hopewiser General Manager, Matt Good.

"Having been an active participant in the UK Direct Marketing Association (DMA) since the 80s, we are excited with the opportunity to contribute our knowledge and expertise to aid the controlled growth of the direct marketing industry in Australia."

Hopewiser software is essential in optimising the returns from direct marketing. The proven accuracy and performance of Hopewiser's address management solutions leads to reduced client and lead loss, decreased duplication, faster data capture time, lower mail cost, and increase goodwill.

"We are committed to helping customers to achieve the best results for their direct marketing campaign by providing an address management solution that suits their needs, supported by an outstanding level of professional service." Says Matt Good.