Gaining that competitive edge can sometimes be difficult, but in today’s world where ethics and honesty are becoming a USP then it is worth bearing these three points in mind:-
1. Be Transparent With Your Pricing
Think about how you bill your customers for a product or service you have supplied. Do you invoice and charge them one lump sum? Or do you break-down and itemise everything included in the service? In line with our ethos, Hopewiser always provides a full, transparent breakdown when invoicing our customers. We believe that it reassures clients to know exactly what they have spent their money on, and emphasises our stance on providing value for money. In fact, it’s your customers’ legal right to receive an itemised invoice.
2. Refrain from Urgency Spamming
Used by some businesses to push consumers into panic buying, it is deemed by others to be very manipulative. People are beginning to wise up to the likes of accommodation booking sites who are known to hurl “Jackpot!”, “Someone just booked this”, and “In high demand – only 3 rooms left on our site!” at users in order to sway them into a booking. Not to mention adding the option of a free cancellation making it all the more irresistible.
Whilst this marketing ploy may work on many of the website’s users, cancellations are 104% more on one accomodation’s website who use this practice. In addition some sites are known to cherry-pick their reviews. In a nutshell, spamming may annoy your customers so it’s best to avoid such measures.
3. Ensure Your Data is Compliant
Our last tip is about data compliance. This may not strike you as the most obvious way of being honest with your customers, however, it is a very important one. The integrity of your company data is vital to your success, and ensuring said data is kept clean and accurate will help you remain honest with your customer base.
For example, you must check that your prospects aren’t registered with the MPS, TPS, or CTPS, as you may find yourselves to be in breach of the GDPR. Additionally, you should match your data against mover and deceased files to make sure the records you hold about your customers are completely up to date. If you’re transparent with them then you are more likely to build successful relationships based on trust and honesty.
One of the ways we are transparent with our prospective clients is through our Address Cleanse tool. Users can upload their database and receive a free sample analysis of their data. This in effect allows them to see the features and benefits of the product for themselves, and eliminates any apprehension about the accuracy or the cost of the service.
Whatever measures you’re putting in place to be transparent with your customers, we’d love to hear them. Feel free to get in touch via our social media channels or our contact form.
, updated 31st July 2019.