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  • Customer data decays quickly – in order to optimise your data for maximum results, it is important to ensure its accuracy.
  • By automatically verifying, cleansing and correcting address data you can improve customer service and perception of your brand and boost postal discounts for bulk mailings.
  • AtlasBatch is one part of the Atlas data cleansing suite which has individual components designed to cover your specific requirements. You can tailor the suite to your exact needs, thereby offering the best and most cost-effective solution without compromising or overspending.
  • Will read a database of existing addresses and cross-match them against the Australia Post’s Postal Address File (PAF) ensuring optimum accuracy of your data, or you can purchase alternative datasets such as the Geocoded National Address File (G-NAF) or NZ Post’s GeoPAF.


  • Validates, corrects and enhances addresses in a bulk mode.
  • Enhances address information by appending data to your records, for example Delivery Point Identifiers.
  • Optional enhanced data from Australia Post such as deliverable status and residential/non-residential indicators, and alternatively from the G-NAF, Latitude Longitude, Statistical Areas and Mesh Bock, etc.
  • Includes a user-friendly setup wizard, steering the user through all steps of the process.
  • Adds missing address elements to ensure address accuracy.
  • Ability to work with partial and badly formatted addresses.
  • Can handle most industry standard database formats using ODBC such as delimited text, line sequential and fixed field files.
  • Analyses name information, correctly formatting and titling names.
  • Adds informal and formal salutations (e.g. Dear Sir) and valedictions (e.g. Yours Faithfully) according to the name.
  • Produces easy to understand reports which detail the matches and where the problems are.
  • Choose from Quarterly or Monthly updates provided on the PAF to maintain accuracy.



  • Save time and money with improved accuracy, helping you gain maximum ROI on your marketing campaign.
  • Improve your Corporate image with accurately addressed communications and avoid PR issues.
  • Increase company efficiency with improved analysis of your databases helping you make better business decisions based on accurate data.